Today's pharmaceutical companies are challenged to increase revenue in the midst of ballooning drug development costs, delays in drug approvals, a slowdown in the expansion of field sales staffs and increased competition from generics manufacturers. MedManage's ability to achieve broader, deeper and faster market penetration of drug sampling drives revenue through all stages of the product life cycle.
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MedManage's OmniSample Solution applies a proven marketing strategy -- the use of sample medications to influence physician prescribing behavior -- to reach more physicians more often and support the sampling needs of more products through its web-based platform. The solution, which augments existing field sales efforts of pharmaceutical companies, consists of four components:
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The eMedSample Platform enables pharmaceutical companies to provide physicians with web-based access to medication samples and sample vouchers;
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Physician Targeting and Recruitment services, which help pharmaceutical companies qualify and expand their physician network;
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Alternative Drug Sampling Systems including vouchers and coupons for use with physicians and consumers;
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Marketing Informatics, which provide important utilization statistics, promotional response analytics (samples to sales correlations) and return on investment analyses.
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To ensure ease of use and rapid fulfillment of requests, eMedSample is closely integrated into the daily workflow of physician practices, as well as with sample fulfillment companies that store and ship products to authorized practitioners.
